Archive for the ‘Business Ideas’ Category

26
Feb

How to Make Your Newsletter Sell

   Posted by: Susan Tags: , , ,

Newsletters and opt-in email go together like bread and well almost anything. However, all too often people mistake the purpose of their newsletter and lose all or part of this valuable tool’s power. The newsletter is a sales tool but it is one that must be handled delicately to work. The law requires newsletters be sent on an opt-in basis, that means the person must sign up for the newsletter. The law also requires that an opt-out link be clearly displayed so that the individual can easily leave the list and quit receiving the newsletter.

Now that seems fair, it reduces spam to the consumer and leaves the list only with people who want to receive the mails. However, this means that the marketer and business must work to ensure the emails all hold value for the customer and give those reasons to remain on the list. A newsletter with no subscribers is not going to do much good for the business.  Likewise, a newsletter where everyone opts out before the subscriber sees more than one or two issues, obviously is not doing its job right.

Most successful marketers can tell you chapter and verse what to do to make a newsletter sticky and to make the consumer feel like it has value to them. Again, it’s easy in theory but in practice, it takes a delicate hand. Let’s take a real business example to make the concept clearer.

Joe Blow sells trendy designer diaper bags, cute clothes, and cool baby clothes and Joe Blow has a mailing list with a bi-weekly newsletter. Now if Joe were doing it wrong, he would send out this newsletter with nothing but advertisements for new items in his store. Why might that be doing it wrong? Because Joe Blow’s email list would be receiving nothing they could not get by dropping by his store or by shopping anywhere else.

Let’s change it up a little and say Joe Blow sends out his newsletter with hints for the most durable diaper bags and how to use a designer diaper bag as a beach tote after the baby is out of diapers. The next issue maybe Joe’s newsletter features articles on how to purchase cool baby clothes that last for more than a season, what if Joe Blow offered cute clothes discounts available only to his newsletter subscribers?

If you guessed that Joe was harnessing the sales power of his newsletter, you would be right. His subscribers are obviously interested in what Joe has for sale, and belonging to his newsletter earns them special discounts no one else gets and hints and tips on products they like and they find interesting. In other words, reading the newsletter is cool and profits them.

The longer the average consumer stays with the newsletter the higher the chances are they will buy again or for the first time. In other words, Joe’s newsletter is doing the job it was made for, to increase his bottom line while engaging his older and new customers giving them reasons to return month after month.

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23
Dec

Starting Your Business

   Posted by: Susan Tags: ,

The fact is, that pretty much everyone in this country and places around the world dream about having their own business and being their own boss and telling the people that are in charge of their lives to take a hike. No one likes to be told what to do and when to do it, it is human nature. That goes for people in every walk and station in life. People looking to get a Green Card through immigration to the United States of America or trying to Renew a Green Card as well as residents living here are all drawn by the pull of being able to do what they want, when they want. They want to be in control of their future and their destinies.

That is fairly easy to do in today’s world and the easiest way to do it is to make sure that you set up and maintain a strong Internet presence that is appealing and easy for your prospective customers to navigate. Having a virtual world will save you a ton of operating expenses which will allow you to get more profits and thus keep a competitive edge over your competition. An online business can easily be run from the comfort of your home or apartment which means that you can deduct a portion of your operating expenses in utilities etc off of your taxes which will further lower your costs and increase your profits.

If you are one of the many folks involved in immigration in an attempt to make it to this country then you know how harrowing that experience can be. Think about the issues involved in obtaining your Green Card or working to Renew Green Card Status. Your time will be limited so if you find a web based business that can give you what you need quickly and easily you will likely shop there for your needs and tell your friends about it. That will increase that companies profit and lower operating expenses for them by giving them greater profits.

When that same person that is looking for immigration and Green Card or attempting to Renew Green Card status runs across a website that is slow and hard to navigate the absolute opposite effect is generated and the potential for that site to regain the trust of that potential customer in the future is virtually non existent.

This is a prime example of how making sure that you look at your web presence through the eyes of potential customers can reap you tons of rewards or a wealth of problems. As we know the rewards would be profits and the problems could go as far as spelling the demise of your business in an extreme case.

No one rule fits all in this scenario but keeping an open mind like the person going through immigration in an attempt for a Green Card or looking to Renew a Green Card can go a long way towards making your endeavor a huge success from the beginning.

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